ABOUT

I have 10+ years of experience in the communications field. My skillset is varied, from writing press releases, annual reports, blogs, advertising copy and newsletters to strategizing, posting, and monitoring social media, I’ve built expertise in many diverse areas, honing my skills as projects required. Because the nature of my job and the variety of tasks, I’m experienced at juggling multiple tasks and coordinating projects.

My road to working in communications is a familiar one to many professionals. I studied journalism in college because the storytelling perfectly married my love of writing and learning. After graduating I realized that telling compelling stories often took place outside of the newspaper and I made the shift to doing communications for our local Girl Scout council before accepting my current position at Kentucky Venues.

EXPERIENCE

Social media and public relations professional with 10+ years of experience. Manages 15+ social profiles. Creates, curates, schedules, and posts content from inception to finalization by emulating respective brand voices. Strategizes and communicates messages to creatively share new ideas and innovative ways to connect consumers to businesses.

KENTUCKY VENUES | Louisville, KY Dec 2012 – Present

Serve Kentucky Venues along with Kentucky Exposition Center, Kentucky International Convention Center, Kentucky State Fair, National Farm Machinery Show, and North American International Livestock Exposition Center.

Communication Manager| Social Media Manager | June 2022 – Present
Communication Specialist | Social Media Manager | October 2018 – June 2022

Run social accounts for overarching brand and 5 divisions, including 2 venues, and 3 in-house shows, totaling 18 accounts.
Grew 6 Facebook pages and 5 Twitter accounts by combined 160K and 20K fans, respectively.
Created 5 Instagram accounts from scratch gaining 30K fans organically by building engaged audience focused on year-round content promoting all events.
Write and schedule 100+ social media and 4 blog posts monthly; generated content for 7 websites and library of thousands of photos for Facebook, Twitter, and Instagram.
Manage paid social media with budgets to promote ticket sales and registrations.
Collaborate with 4 consultants and supervised 4-6 interns for in-house shows.
Provided customer service and community management for 18 accounts, totaling 26K private messages and 3M engagements via social media.
Generate social media reports for Kentucky State Fair Board and Kentucky Venues executive team.
Wrote, edited, distributed, and scheduled 50+ press releases annually for all in-house shows and events at both venues.

Coordinated with app developer by researching successful platforms to help build and originate content for Kentucky State Fair app, which generated 12K users.

Wrote and distributed a monthly internal and 2 external newsletters.
Created copy for internal communications including executive emails, event updates and information binders with all the details of our in-house shows.

Information Officer II | June 2015 – Oct 2018

Information Officer I | Dec 2012 – May 2015

Updated website event calendar using event booking program.
Revised website for 3 divisions to reflect current information.
Planned and wrote 100+ social media posts monthly for 3 shows and 2 facilities across 18 social media platforms.
Gathered information on upcoming events, including media contacts, to local media.

GIRL SCOUTS OF KENTUCKY’S WILDERNESS ROAD | London, KY Jan 2010 – Dec 2012

Program/Training Specialist

Planned, organized, and executed 3-4 monthly girl programs and events.
Supported hundreds of volunteers by creating and leading 4 adult trainings each month.
Managed public relations campaign to grow membership recruitment by updating website and managing and growing local Girl Scout social media followers.

Sheltowee Trace Outfitters
Reservationist
Mar 2009 – Nov 2009
Worked in an office setting answering phones and making reservations for trips and lodging. Helped train co-workers on phone duties as well as climbing wall. Performed a wide-range of tasks as the job needed. Developed excellent communication skills.

Times Tribune
Composing Clerk
an 2008 – Mar 2009
Designed advertisements for newspaper, special sections and magazines.

World Association of Girl Scouts and Girl Guides
Our Chalet Assistant
Sep 2007 – Dec 2007
Planned programs for guests, led hikes, helped prepare printed materials for Our Chalet 75th Anniversary, worked in a multi-cultural setting, etc

SKILLS

Adobe: Premiere | InDesign | Photoshop | Illustrator | Acrobat

CONTACT ME

Cassi Haggard
Cassilee85@hotmail.com
LinkedIn